The India D2CContentperformanceIndex.
Edition 1 is out. Of every twenty creatives an Indian D2C brand ships, one earns its budget. The Index is about what that one has in common, and how to get to one in fourteen.
Edition 1 · October 2026
What's inside.
Twenty-six pages, in four parts.
What wins
What one creative in twenty has in common: format, the opening frame, the first three seconds, click-through against hook rate, talent, language, sound and length.
The prize
What two points on the hit rate are worth on the same spend, and where they come from.
What the public record adds
Attention, creators, cash-on-delivery returns and the festive calendar, from 228 public sources.
What to do with it
The India D2C Creative Score, seven moves each with an owner, and the claims Edition 2 will grade in public.
Edition 1 is out.
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