Case study Seller marketing · One in a Billion · 15 months
Building Flipkart’s new-seller pipeline through founder-led content.
Successful sellers became proof for the next generation of manufacturers and entrepreneurs considering Flipkart.
*Public YouTube count to 30 Oct 2026. **YOSO analytics to Jun 2026.
The business problem
New founders saw Flipkart as a discount channel, not a place to build a brand.
Flipkart needed to change that perception by showing manufacturers and entrepreneurs how real brands were being built on the platform.
Business mandate
Seller acquisition
Content IP
One in a Billion
YOSO ownership
Strategy to execution
We turned seller success into proof for the next founder.
Six systems. One seller-growth mandate.
Regional growth
Regional stories. The next acquisition lane.
Regional founder stories took Flipkart’s seller proposition beyond English-first business content.
System
Regional stories
Founder journeys shaped for local context.
Audience
Next-gen sellers
Manufacturers and entrepreneurs beyond English-first audiences.
Seller acquisition IP
22 founder stories built to win the next seller.
The seller-acquisition IP
Make successful sellers the case for Flipkart.
Authority
Flipkart’s Head of Marketplace
Proof
Founders who built on Flipkart
IP
One in a Billion
A manufacturer trusts a founder like them more than a tutorial.
Production engine
A permanent studio. Every episode run end to end.
End-to-end execution
One team. The whole show.
Find the story
Seller barriers · Guest research
Design the conversation
Questions · Hooks · Revenue proof
Run the studio
Set · Crew · Multi-camera shoot
Package the episode
Edit · Titles · Thumbnails · SEO
Learn monthly
CTR · Watch time · New viewers
Permanent studioDesigned and built inside Flipkart’s Bengaluru office. Redesigned as the production system evolved.
Distribution
1M+ short-form views.
Content multiplication
One episode. Every route in.
1M+ Short-form views by June 2026
More than 2× the full-episode reach at the same measurement point.
Performance creative
We built Flipkart’s performance creative engine.
YOSO built the content. Flipkart’s media agency ran the spend.
YOSO
Founder story
Long-form + paid-ready cuts
Flipkart
Media amplification
Budget · Targeting · Distribution
Jul 2026
Views / episode ≈ 2×
86% of measured views came from ads
TriprEight interview answers designed to work as Meta seller-acquisition cuts for Tirupur manufacturers.
Optimisation
Every episode made the next one perform better.
The learning loop
What sellers watched shaped what we made next.
Regional stories held attention
First-generation stories for regional audiences beat English-heavy legacy stories on watch time.
Cadence drove discovery
Gaps beyond two weeks reduced new-viewer momentum.
Names drove reach
Big names brought views. Core seller stories brought retention.
The proof wall
One IP. Different jobs.
Ep 19 · Top episode
Nivia
227K views
Ep 14 · Acquisition creative
Tripr
8 ad-ready answers
Questions built around the objections of Tirupur manufacturers.
Ep 21 · Format expansion
Harmanpreet × Kapil Dev × Puma
8+ shorts
A three-way celebrity and brand episode built for wider discovery.
The bigger picture