Case study D2C personal care · 30 months
From higher ROAS to launching new ventures.
Six mandates across performance, founder media, regional content, brand management and new launches, handled by one YOSO team.
Six mandates. One account.
Each mandate below covers its challenge, how we ran it, the progress and the business outcome.
Performance creative
BSC Content Engine
1,000+ creatives a month. 25% higher ROAS.
A dedicated YOSO vertical built to turn paid-media signals into a faster, higher-performing creative pipeline.
Challenge
Paid media needed more winning creative, faster.
BSC’s performance engine consumed creative at a pace a traditional campaign workflow could not sustain. Fatigue raised costs before replacement assets were ready.
How we made it
We built a creative operation around the ad account.
Dedicated pod
One team focused on BSC
Delivery management, editors and creative pods working as one unit.
Variant system
Families of creatives, not one-offs
Hooks and formats could be tested and compared systematically.
Feedback loop
Performance informed production
What won, tired or failed shaped the next sprint.
Scale
1,000+ assets every month
Consistent output without restarting the process for every campaign.
Result
More creative volume. Better return on spend.
The engine scaled production to 1,000+ creatives every month and contributed to a reported 25% increase in ROAS.
Founder media
The Barbershop with Shantanu
From founder conversations to national coverage.
We built the podcast as a complete production and distribution system, designed to grow Shantanu’s founder brand far beyond each long-form episode.
Challenge
Strong conversations. No distribution system.
A weekly long-form upload could create depth, but not enough frequency. Each episode needed to reach founders, operators and future customers well beyond the podcast audience.
The gap
One episode, one publishing moment
Strong conversations were not being extended across the week.
The business need
Build Shantanu’s founder brand
Turn access and expertise into consistent public visibility.
How we made it
One recording. A complete content system.
YOSO owned the episode from format and production to the platform-specific assets that carried it across the internet.
Produce
Format, guests, shoot and edit
Find the moments
5 to 6 high-interest clips per episode
Package
Hooks, titles, thumbnails and captions
Distribute
YouTube, Instagram and LinkedIn
Production
End-to-end episode ownership
Editorial direction, shoot management, post-production and publishing assets.
Distribution
Different platform, different packaging
The same clip was not blindly reposted everywhere.
Personal brand
Shantanu became the recurring face
Founder insights were made accessible beyond long-form viewers.
Earned media
Stories designed to travel
High-interest moments created material journalists could pick up organically.
Progress
From episodes to a founder-media engine.
Build
Established the show format and end-to-end production workflow.
Expand
Created a repeatable clipping and distribution rhythm around every episode.
Compound
Used the growing content library to strengthen Shantanu’s authority and recurring reach.
Earn
Converted high-interest social stories into organic national media pickup.
Result
The audience grew. The press followed.
The Barbershop grew to 410K followers, while stories from the wider Shantanu content ecosystem generated 300M+ impressions and 2M+ engagements.
Covered in
Financial ExpressThe Times of IndiaMintAudience
410K show followers
A founder-media property, not a one-off content series.
Reach
300M+ ecosystem impressions
Across Shantanu’s wider founder content, the show included.
Engagement
2M+ ecosystem engagements
Evidence of content travelling beyond passive viewing.
PR
Organic national coverage
Earned through the stories, not a paid media-relations programme.
Regional content
Vernacular at scale
One BSC voice across 10+ languages.
A regional-content system built around native references and platform behaviour, not word-for-word translation.
Challenge
Translation could change the language. Not the relevance.
BSC needed regional scale without losing humour, context or brand voice.
How we made it
We rebuilt the work around native writers.
Write
Native scripts
Ideas shaped around regional references and speech patterns.
Adapt
One brand, local expression
Core positioning stayed consistent while execution changed.
Produce
Repeatable regional pipeline
Volume managed inside the same content engine.
Learn
Regional hooks fed the wider system
Winning ideas could inform English creative too.
Result
Regional content became a testing ground, not a translation layer.
BSC content expanded across 10+ languages while maintaining one recognisable brand voice.
Brand management
100 Days
The brand management engine behind 100 Days.
YOSO manages how 100 Days presents itself, bringing strategy, planning and creative direction into one consistent brand operation.
Challenge
A business with many capabilities needed one clear brand.
100 Days operates across commerce and growth. Its own communication needed to make that value easy to understand and consistent across every touchpoint.
How we made it
We turned brand management into an ongoing operating rhythm.
Strategy
Clarify what the brand should stand for
Sharper messages around the company’s own value.
Planning
Build the content calendar
Priorities translated into an organised publishing rhythm.
Creative direction
Keep the output recognisable
Quality and consistency managed across formats.
Feedback
Review, refine and improve
Continuous oversight instead of isolated campaign delivery.
Result
One clearer, more consistent 100 Days brand.
The work gives 100 Days a managed brand presence instead of disconnected content execution.
New venture
RE Fitness
From launch to growth: running RE end to end.
YOSO is helping BSC move into fitness by building the brand, launching it and managing the work that follows.
Challenge
BSC was entering a new category. The brand had to start with clarity.
RE needed more than launch assets. It needed a coherent identity, story, content system and go-to-market operation.
How we made it
We built the launch, then stayed to run the engine.
Position
Define the category story
Make RE’s role in fitness clear from day one.
Build
Create the brand and content system
Identity, messaging and launch-ready creative.
Launch
Take the story to market
Channels and campaign execution working together.
Manage
Own the work after launch
Ongoing content and growth execution instead of a hand-off.
Result
A new BSC venture launched with one team accountable for the whole journey.
RE demonstrates YOSO’s ability to move from agency execution into full venture-building responsibility.
Full-stack launch
The Anandi Fellowship
The full-stack engine behind Anandi’s pan-India launch.
From the website and landing pages to content, performance, CRM and applicant operations, YOSO built the entire journey from awareness to application.
Challenge
Find India’s best young entrepreneurs, and get them to apply.
A new fellowship needed national awareness, credible positioning and a frictionless applicant journey. Interest alone was not the outcome; qualified applications were.
How we made it
We built every step between discovery and application.
Discover
Content, social and influencers
Understand
Website and landing pages
Convert
Performance and CRM
Process
Applicant operations
Digital product
Website and landing-page system
Programme, eligibility, rewards and application journey in one place.
Content
Launch story and social strategy
Make an unfamiliar fellowship easy to understand and worth applying for.
Growth
Influencers and performance marketing
Take the opportunity to relevant students across India.
Operations
CRM, partnerships and applicant management
Connect demand generation to the actual selection pipeline.
Progress
One connected funnel, not seven disconnected vendors.
Build
Created the website and conversion-focused landing pages.
Launch
Rolled out the content, social and influencer strategy.
Acquire
Used performance marketing to drive qualified student interest.
Nurture
Managed applicant communication through CRM.
Operate
Connected applications with partnerships, testing and selection operations.
Result
Thousands of pan-India applications for a brand-new fellowship.
The full-stack launch created the applicant pipeline for seven test cities, 50 bootcamp finalists and 10 fellows.
- ThousandsPan-India applications
- 50Bootcamp finalists
- 10Fellows